Fackt / Privacy

Privacy and cookies

The short version: we measure how people use this site so we can make it better, we use what you send us only to reply, and we never sell your data or use it for ads.

Last updated 21 October 2026

Who we are

This site is run by Fackt Labs LLC, a company registered in the United States, trading as Fackt. We are the controller of the personal data described here.

For anything about your data, email dominik@fackt.io. A real person (Dom, the founder) reads it.

What we collect

When you browse

Our own visit measurement records which pages you open, how long you stay and how far you scroll, the site that sent you (and any campaign tags in the link), your device type and operating system, your browser language and time zone, and clicks on things like the booking page or our email address. It uses a random ID stored in your browser so repeat visits can be grouped. It does not store your IP address, and it does not follow you to other websites.

If you accept cookies, Google Analytics also collects similar usage data. See Cookies and storage.

When you contact us

The postcard and free audit forms send us what you type: usually your name, email, your product's address and your message. If you book a call, Cal.com passes us your name, email, the time you picked and any notes. We link a form or booking to your earlier visits on this site, so we can see which pages you read before getting in touch.

Our servers

Like any website, our hosting provider handles technical data such as your IP address and browser details to deliver pages and keep the site safe.

Why, and on what basis

WhatWhyLegal basis (GDPR)
Visit measurementTo see which pages help, fix what does not and understand where interest comes fromOur legitimate interest in running and improving the site
Google AnalyticsWider traffic statisticsYour consent, which you can withdraw at any time
Forms and bookingsTo reply, prepare your audit or call, and send a proposal if you ask for oneSteps you ask for before a contract, and our legitimate interest in answering enquiries
Hosting dataTo deliver the site and protect it from abuseOur legitimate interest in a working, secure site

You can object to visit measurement at any time by emailing us, and we will delete what we hold about your visits.

Cookies and storage

We ask before setting any Google Analytics cookies. You can change your mind with Cookie settings, which is also in the footer of every page.

NameTypePurposeKept
fackt_consentBrowser storageRemembers your cookie choiceUntil you clear it
fj_vid, fj_sesBrowser storageVisit measurement: a random visitor ID and the current visitUntil you clear it
_ga, _ga_XV81R64FDNCookie, only after you acceptGoogle Analytics: tells visits apartUp to 2 years

The booking page loads the Cal.com calendar, which may set its own cookies to work. Cal.com explains these in its own privacy policy.

Services we use

We use a few trusted providers to run the site. They process data only on our behalf and under their data protection terms.

  • Cloudflare, hosting and security
  • Supabase, the database for our visit measurement
  • Resend, delivers form messages and visit summaries to our inbox
  • Cal.com, call bookings
  • Google (Google Analytics, and Google Workspace for email), only with your consent for Analytics

Some of these providers are based in, or store data in, the United States. Where data leaves the EU, it is protected by the EU-US Data Privacy Framework or the European Commission's standard contractual clauses.

We do not sell personal data, and we do not use it for advertising.

How long we keep it

Visit measurement data is kept for up to 13 months and then deleted. Messages and bookings are kept as long as we are in touch, and for as long as the law requires if you become a client (for example, for invoices). Ask us at any time and we will delete what we do not have to keep.

Your rights

You can ask us for a copy of your data, to correct it, to delete it, to limit how we use it, or to receive it in a portable format. You can object to processing based on our legitimate interest and withdraw consent at any time. Email dominik@fackt.io and we will answer within 30 days.

If you think we have not handled your data properly, you can complain to a data protection authority in the EU country where you live or work. In Slovakia, that is the Office for Personal Data Protection of the Slovak Republic (dataprotection.gov.sk).

Changes

If we change how we handle data, we will update this page and the date at the top.