Engain
A dashboard that finds Reddit threads where people ask for what a business sells, scores them and drafts a reply, designed end to end and then grown page by page.
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Turning Reddit threads into customers
Engain finds Reddit threads where people ask for exactly what a business sells, scores each one for relevance and drafts a helpful reply.
The core loop had to feel like one click: find the thread, see why it matters, reply in the brand's voice. And the product kept growing, so every new page had to fit without making it heavier.
The core product first, then every page after it
We designed the product end to end: log in and sign up, a three step onboarding that reads the website and pulls keywords and competitors, pricing and checkout, loading states, a guided tour, and the three daily inboxes, New Opportunities, SEO Opportunities and Brand Mentions. Then insights, replied and rejected archives, settings and a style guide with a full type scale and color ramps.
As Engain grew we kept designing: smart search with history, a post preview and confirmation step, a sandbox for AI replies, ordered upvotes, task tracking and an AI agent that finds threads and offers to draft replies.
Then we redesigned what had grown. The sidebar went from 16 items to 7 by grouping it around the workflow (Dashboard, Discovery, AI Studio, Tasks, Insights, More, Settings) without removing a single feature. Settings were rebuilt with teams, API, referrals and redeem codes, and every flow got a mobile layout.
A product that grew without getting heavier
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