iSend

An AI salesperson that needed a page as clear as its pitch

iSend gives every customer a dedicated AI sales agent that answers questions, follows up and turns buying intent into revenue, across messaging and voice.

The product does a lot, from iMessage fallbacks to voice agents and A/B tests. The page had to explain all of it in one scroll and still feel like one idea, not a feature list.

From grey wireframes to a painted sky

We started with two moodboards, one for the page and one only for testimonial layouts, then wireframed every section in grey before any color went in.

Direction 01 was light and product first: a white hero, a lifecycle section explored three ways and a dashboard section. We kept its structure and pushed for a stronger idea. Direction 02 moved the page into a painted sky, and we explored 11 hero versions, four of them built around a paper plane.

The plane became the thread through the page. It draws the route in How it works, flies through the seven feature cards and returns in the closing call to action. The page starts in a bright sky, sinks into a navy night for the features and the live revenue dashboard, comes back up for goals and proof, and ends dark.

One idea, carried through the whole page