Work / KindScore Mobile app and branding

KindScore

A gamified creative learning app that helps children practice art and music through playful challenges, positive feedback and rewarding progress.

Client
KindScore
Services
Mobile app and branding
Platform
iOS and Android
Scope
Branding, mascot and illustration, UX and wireframes, mobile UI, delivered in one month
KindScore, mobile app and branding by Fackt
The challenge

Practice without pressure

Supporting children's creativity is hard. Learning platforms have to motivate kids without pressure, and parents and educators need experiences that help children practice and enjoy learning.

Children lose interest in art or music when it feels repetitive or lacks rewards. Many platforms emphasize results, which discourages children instead of building confidence. Parents and kids struggle to see improvement over time, so effort and small wins go unnoticed. And traditional competition-based systems create pressure and anxiety, which can reduce creativity and willingness to explore.

What we did

Celebrate effort, streaks and personal growth

KindScore combines creative learning with gamification. It encourages practice through positive feedback, visible progress and rewards, so children feel motivated and supported, and practice stays fun and meaningful. Instead of strict scoring or winning, children are encouraged to practice, improve and shine.

The objectives: encourage daily creative practice through challenges, streaks and progress tracking, and turn practice into a fun, rewarding experience rather than a routine. That became gamified challenges for achievable activities, creative submissions and a portfolio to see growth over time, a ranking system that motivates without pressure, and progress and streak tracking to build habits. A friendly star mascot with expressive variants gives the brand its personality, and the mobile-first interface uses large touch targets, friendly visuals and encouraging microcopy for younger users.

In their words

David S., Founder at Kindscore

Welcome to KindScore
01Welcome to KindScore
About the project
02About the project
Client problems and our solution
03Client problems and our solution
From concept to a playful learning experience
04From concept to a playful learning experience
Illustration and mascot variants
05Illustration and mascot variants
Wireframes
06Wireframes
Mobile app design
07Mobile app design
Home and rewards
08Home and rewards
In use
09In use
Daily challenges
10Daily challenges

Want results like this?

Book a free 30 minute strategy call with Dom, or get a free audit of your product first.