SaaS onboarding design

For SaaS teams who get signups but not active users. We redesign the first minutes so people reach their first win before they leave.

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What we fix

Three reasons new users leave

We find at least one of these in almost every onboarding we audit.

Setup before value Fourteen fields before anything happens. We move people to the first result, then ask for details when they need them.
An empty first screen New accounts see a wall of zeros. We design the empty state that explains what appears here and gives one first action.
Silence after signup People who stall never hear from you. We design the in-app and email nudges that bring them back to the next step.
Work

Recent onboarding work

How it runs

From call to handoff in 2 to 6 weeks

  1. Week 0A 30 minute callWe agree on what the first win is for your users.
  2. Week 1Audit and funnelEvery step from signup to first win, ranked by drop.
  3. Week 2 to 3New first runScreens, empty states and nudges to react to.
  4. Week 4 to 6Full design and handoffStates, events to track and files to build from.
Onboarding redesigns from $5,000A fixed project. Ongoing design is $6,900 a month, pause any time.
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Questions

SaaS onboarding design, answered

How much does an onboarding redesign cost?

Most onboarding redesigns are a fixed project from $5,000, done in 2 to 6 weeks. Ongoing design is $6,900 a month.

Do you look at our analytics?

Yes, if you have them. If you do not, we design the onboarding with the events to track, so you can measure every step after launch.

Do you design the emails too?

We design the moments that bring people back, in app and by email, and write the copy for them.

Can you start with an audit?

Yes. Send your product and within 2 days you get a video walkthrough and a written list of fixes, ordered by impact.

Note
Designing onboarding that gets users to the first winThe method we use, step by step.
Read the note

Let's look at your onboarding together.

30 minutes with Dom. You leave with clear next steps, whether we work together or not.